-LRB- PEOPLE.com -RRB- -- There are a lot of protests going on in New York City these days , but this was unexpected .

Call it Occupy Sexy . Announcing themselves from the social-content website BuzzFeed.com , about 15 protesters in Ryan Gosling masks showed up -- in the rain , no less -- outside PEOPLE 's headquarters at Manhattan 's Time-Life Building on Wednesday .

`` We are devastated , '' Buzzfeed 's Matt Stopera , 24 , said of PEOPLE 's decision to name Bradley Cooper 2011 's Sexiest Man Alive . '' -LSB- Gosling 's -RSB- left arm alone makes him the Sexiest Man Alive . Hello , look at his abs ! ''

Facebook users also got into the act with an entire page devoted to The Pro-Gosling People Magazine Protest , illustrated with this week 's cover of Cooper with a great big red X over it . -LRB- Gosling 's photo is circled . What , no heart ? -RRB-

VIDEO : Bradley Cooper : ' I Still Ca n't Believe It ! '

Of course , Gosling is in the issue that hits newsstand Friday , along with 123 other hot guys .

As for the equally ab-tastic Cooper , `` We stand by our man ! '' says PEOPLE 's Executive Editor Liz Sporkin . `` Bradley Cooper is the whole package . He 's gorgeous , talented , brainy , loves his mom , can cook up a storm and speaks fluent French ! Who can argue with that ? ''

See full article at PEOPLE.com .

© 2011 People and Time Inc. . All rights reserved .

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About 15 protesters in Ryan Gosling masks showed up outside PEOPLE 's headquarters Wednesday

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Gosling is in the issue that hits newsstand Friday , along with 123 other hot guys .

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`` We stand by our man ! '' says PEOPLE 's Executive Editor Liz Sporkin of Bradley Cooper